Creating great marketing material from within Box is now so easy.
Box, Inc. and software giant Adobe are joining forces to bring creative AI tools to Box’s millions of enterprise users. Starting today, the Adobe Express app will be generally available as the default image editor on all Box enterprise accounts, enabling Box users to create content without leaving the secure Box platform, a huge plus security for enterprise users.
Adobe Express is an easy-to-use application that brings creative tools to almost anyone’s reach. Powered by Adobe Firefly’s generative AI, the Adobe Express app is a secure and easy way for businesses to deploy creative AI tools.
Box users will be able to create graphic and video content quickly and easily. Marketers can use the app to edit images for a marketing campaign, while HR teams can use it to customize their training content. Sales teams can leverage the app to create high-impact content for a sales pitch, all without leaving Box’s secure platform.
Adobe Express can instantly crop and resize images, apply filters and adjust sharpness, and remove distracting objects and backgrounds from a photo. Other useful features include the ability to add or replace objects and people, plus there’s a simple text prompt for Firefly-powered features. Content can be automatically and securely saved within Box, keeping creative projects safe.
The user interface of Adobe Express is clean and well laid out.
Box and Adobe are also developing workflows that will give users even more tools, including the ability to generate new images with Adobe Express and Firefly AI simply by outlining a visual or using reference images and then adjust style, size and format. Adobe Express can also edit video files within Box with tools such as trimming, converting to GIF, and adding subtitles.
“As enterprises increase the amount of content they’re creating, Box is using AI in our secure ecosystem to drive collaboration, reduce content proliferation and manage risk,” said Aaron Levie, CEO of Box. “We’re excited to partner with Adobe Express to enhance what we can offer with the world’s best creative tools and AI that’s commercially safe. As a result, every Box customer and user will have the ability to securely create, collaborate and manage digital media on a single and secure Intelligent Content Management platform.”
Meanwhile, Govind Balakrishnan, SVP of Adobe Express & Creative Cloud Services added: “Today, every enterprise is feeling the pressure to create more content to engage audiences across a growing number of internal and external channels,” said Govind Balakrishnan , SVP of Adobe Express. & Creative Cloud Services. “By integrating Adobe Express directly into Box, we’re helping enterprises close that gap, bringing millions of business users where they work with intuitive, world-class creative tools and AI they can trust.
Thousands of enterprise customers including Alnylam Pharmaceuticals, Axiom Space, BBC Studios, Brigham Young University, ByteDance, FANATICS, Lionsgate and Penguin Random House are already using Adobe to create content directly in Box.
The Adobe Express application has a large library of templates and fonts to make you declare that you have created a … [+]
This latest partnership between Box and Adobe is the culmination of a decade of collaboration between the two companies. Adobe’s document and creative tools are already integrated into the Box platform with services like Adobe Document Cloud, Adobe Experience Cloud, and Adobe Creative Cloud.
The two companies claim that their partnership has already made it easier for customers to get work done securely while using their favorite apps to create, edit and publish assets. Box users can now view, edit and manage their PDF files with Adobe Acrobat and Adobe Acrobat Reader. Box can also access files from Adobe Marketo while synchronizing files between Adobe Workfront and Box using apps in the Box App Center.
Other users are already using Box to manage and store their creative content created with software like Adobe Illustrator, Adobe InDesign and other tools in Adobe Creative Cloud.
Price and availability: Starting today, Adobe Express integration will be rolling out to all Box enterprise customers. Once a client instance is upgraded, users will be able to access the image editing capabilities of Adobe Express directly from within Box at no additional charge and without the need to sign up for a separate Adobe Express plan.